Tracy Moeller
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SANAA Museum Exhibition

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SANAA Museum Exhibition

 

 

OBJECTIVE A branding project for an exhibition at SFMOMA featuring the renowned Japanese architectural firm, SANAA.

 

 

CONCEPT SANAA is a Pritzker Prize-winning Japanese architecture firm known for their minimalist designs. Their work melds both organic and geometric shapes often using thin sheets of reflective metal and glass in order to lessen the dissonance between the outside and inside worlds. As SANAA is not well-known outside of architectural circles, it was important to create a system that would act as an introduction to their work for the general public. Combining elements from their designs and showing bits of their design process gives the public a hint of what they will see in the exhibition, in order to generate a curiosity to see more. A minimal use of color keeps their delicate, often organic, designs from being overpowered, and speaks to their innate modern architectural style.

 
 
 
Poster explorations taking abstracted elements from their works.

Poster explorations taking abstracted elements from their works.

 
 
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