Tracy Moeller

Type Speaks Conference

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Type Speaks Conference



OBJECTIVE A book for a conference that explores experimental typography in the context of culture or learning.



CONCEPT My idea for the conference came out of the idea of how typography can shape our cities and give a voice to the people living within them, and the risk of that being stripped away by the homogenization of the global culture. I decided to create a book that documents the typographical vernacular of one of San Francisco’s oldest neighborhoods, the Mission, and the affect that modernization has had on the neighborhood and its residents using their art and their voices. The book, and the corresponding neighborhood tour, will be a mode for a discussion around the constant evolution of community and environment, and how graphic designers can help preserve the personality of cities across the globe while still supporting the need for growth and change within them. 

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